Changing Trends In Advertisement Strategies Of Virgin Atlantic Marketing Essay

Changing Trends In Advertisement Strategies Of Virgin Atlantic Marketing Essay The main aim of the research is to explore the changing trends in advertisement strategies and to evaluate the impact on customers in competitive market. Research Objective: To explore the changing trends in advertisement strategies of Virgin Atlantic To identify the key features in Virgin advertisements that attracts customers To explain the impact of changed advertisement strategies on customers preference Definition of Advertisement strategy: An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. Research Questions What are the current advertisement trends in airline industry? How does the advertisement strategy of Virgin Atlantic influence customer’s preference? Introduction: Background of research In this research, researcher is going to explore the changing trends in advertisement strategies of Virgin Atlantic Airways. Researcher wants to identify those key elements that influence customer’s attraction towards Virgin Atlantic Airways. Researcher will adopt different tools and techniques to gather primary information. Conceptual Framework: Definition:† A theoretical structure of assumptions, principles, and rules that holds together the ideas comprising a broad concept.† In this particular research; researcher explore the changing trends in advertisement of Virgin Atlantic and explain the impact on customer preference. The conceptual framework of this research is based on five different steps. In the first step researcher explains the aim and objective of the research. The first introduction step also contains the brief introduction of company. In second phase researcher critically evaluates the literature review related to his research .in this phase researcher studied different articles, journals to get the understanding of different thoughts and assumptions related to his research problem and the n end up with the conclusion. Third phase of this research paper is most significant because it explains the different methodologies and tools used by researcher to get his objective. In this step researcher describe his research methodology, strategy, philosophy, approach and data collection method for primary information. The forth phase of this research is data analysis. In this section researcher compiled the relevant information gathered from different respondents through questionnaire and then presented in the form of graphs And at the end researcher give conclusion and recommendation to support his research and then further explains the outcome. . Background of Virgin Atlantic: In early 80’s Randolph Fields gave idea to Richard Branson of starting Virgin Atlantic Airways. Virgin Atlantic Airways Original known as British Atlantic Airways, The first flight of Virgin Atlantic’s was from Gatwick to Newark on their only 747 on 22nd June 1984. Two years after their f irst flight to Newark, Virgin present a planned service to Miami in 1986, and later on with Orlando in 1988. By the end of the 1980’s, Virgin introduced new long haul flights to Tokyo, JFK and Los Angeles in May 1989 and August 1989 respectively. Virgin Atlantic’s is recognized by their innovative strategy, and the severe competition with BA on the transatlantic routes has pushed forward services unlike any other carriers in the world. Virgin was the first international passenger carrier to present personal in-flight entertainment systems in lower class, and then they have specify business class approaching it way beyond the expectations. Virgin Atlantic’s is always remain in media due to their innovative and appealing advertisements.

Business model assignment Essay Example | Topics and Well Written Essays - 500 words

Business model assignment - Essay Example Amazon has gained the trust and confidence of numerous popular retailers who use Amazon to offer their e-commerce products that include but are not limited to merchandizing, technology and customer services to the consumers all over the world. Amazon is also used by branded merchants as a channel meant for incremental sales. The Amazon retail site advertises products of the leading retailers of the world. The web services offered by Amazon are of huge significance to the independent developers of software. The web services are used to create innovative services for both the sellers and the consumers of Amazon products. Amazon makes money by using a multi-leveled e-commerce strategy. According to this strategy, anybody can sell anything on Amazon. Consequentially, Amazon not only has a huge customer base, but also a huge vendor base. Amazon sustains its competitive advantage by maintaining a huge customer base and an efficient system of logistics. Customers are made loyal by providing them with variety and economy. Also, right from the beginning, Amazon has been delivering the products to its customers the latest by the promised dates. When an individual purchases a certain product on Amazon, Amazon makes it convenient for him/her and gets the product delivered to the address mentioned by the customer. Amazon provides its customers with the best customer service by exposing them to a wide array of products to choose from, selling the products at a significantly lower rate than what their market price is, and maintaining the secrecy of the customer in all ways. Amazon’s interaction with customers is its center of gravity. This is the part of the value chain that is most important to the company and is indeed the point where Amazon’s core competencies lie. Amazon adopts various strategies to customize the experience of its customers. When an individual that has once shopped from Amazon arrives at its homepage, he/she not only finds various

SPA Management Business Plan Term Paper Example | Topics and Well Written Essays - 6000 words

SPA Management Business Plan - Term Paper Example Location and Floor Plan 24 5.5. Equipment 25 5.6. Inventory 25 5.7. Technology 26 5.8. Customer service 26 6. Personal Financial Statement 26 6.1. Personal Financial Statement 27 6.2. Start-up Expenses and Capitalisation 27 6.3. Financial Objectives 28 6.4. Balance sheet forecast 29 6.5. The profit and loss forecast 30 6.6. Expected cash flow 31 6.7. Break Even analysis 32 Reference 33 Bibliography 35 2. Executive Summary SoulConcord aims to be the premier spa salon in Los Angeles, California. The company is determined to offer a unique combination of offered services and products to offer the customers a luxury experience. The company would carry out intensive marketing and promotional activities to quickly gain market share. SoulConcord would provide customers with a relaxing, rejuvenating atmosphere where the products and services can satisfy all their mind and body requirements. The business would be set up with a management team including Myriam Maier, Yves-Jerome Ludwigs and Gi an Matteo Mannering. At the first year, the company may face certain difficulties. However, in the coming years, it is determined to make a huge success. 3. The Business 3.1. Business Description In the contemporary society, spa is turning out as part of day to day life. One can notice, spa is mushrooming at a faster rate even in the suburbs and thus the spa industry is growing at a healthy rate throughout the world. As the concept of spa is quite new, often people misunderstood it with other non-spa businesses like beauty salons, massage services offered in hotels and clinics. Therefore, the misconcept of people regarding spa can be minimised with help of a clear cut definition. Spa can be defined as â€Å"a business offering spa treatments based on authentic water-based therapies which are practices by qualified personnel in a professional and relaxing environment (Cohen & Bodeker, 2008, p.55). It is quite hard to find out origin of spa industry but as per the experts, use of min eral springs and thermal mud was part of the first civilization development on the Earth. With time, the concept of different forms of baths got attached with religious ceremonies, hygiene and beauty. Among the ancient spa baths, those of the Roman Empire were the most famous ones. These social baths were part of the culture and a mean of hygiene. In Roman culture, large hydrotherapy and garrisons were built near to hot springs. These places were used by the soldiers to heel their battle wounds. However, the prevailing spa industry has its origin in Europe during 18th – 19th century when people started using water therapy for rheumatic and respiration disorders. At that time spas were specifically made in mountain towns so that the visitors can enjoy spectacular views along with fresh air and water treatments. The modern spas are also based on hydrotherapy principles that use thermal pools, different types of massage and mud bath for therapeutic use (Williams, 2006, p.4-5). T he concept of therapeutic use of mineral water was well known to the Native American. The spa industry was commercialised in 1790 when Saratoga Hot Spring in Wyoming was opened for commercial use. Another major development in the spa industry was International Spa Association (ISPA) founded in 1991. The goal of this association is to develop networking among international professional spa associations, educate them, formulate policies & standards, provide required resources and build coalition throughout the world. Figure 1: Ten Elements of Spa